http://www.boldly.co.nz/blog/ The latest Blog feeds from www.boldly.co.nz en-us Sat, 09 May 2026 17:37:07 +1200 Rocketspark http://www.boldly.co.nz/blog/post/144833/google-cant-love-you-if-it-cant-find-you/ When Haz-Subs Training came to me, they had a website … sort of. It was there, but it wasn’t really working. There wasn’t much content, so Google didn’t know what to make of it — and potential clients were left guessing about what Haz-Subs Training actually offered, so they weren't building credibility and trust.In short, they needed a hand — not just a fresh design, but a proper voice.So, I teamed up with a professional copywriter to bring some life (and strategy) into the site... Wed, 30 Apr 2025 12:13:15 +1200 http://www.boldly.co.nz/blog/#post144833 http://www.boldly.co.nz/blog/post/143881/should-you-turn-your-website-off-when-you-get-too-busy/ At the end of last year, I built a website for an auto and marine electrician (www.wattos.co.nz). He was setting up a new business and wanted to make an impact and get noticed fast. His sign-written trailer being driven around the area helped, along with local print advertising, and having a polished, well-designed, and written website to send people to. It worked too well, and he got too busy too fast, so asked if I could turn the website off. While I get it — you’re flat out, booked s... Tue, 08 Apr 2025 13:24:51 +1200 http://www.boldly.co.nz/blog/#post143881 http://www.boldly.co.nz/blog/post/99373/five-visual-marketing-essentials-small-businesses-should-have/ After getting a logo with brand guidelines and a website, small business owners often don’t think they need any other visual marketing to help grow their brand. However, to make a really strong impression, boost brand recognition and ultimately make sales here are the top five visual marketing essentials I believe every small business should have. Business CardsThe small but mighty business card packs a hefty punch when used. They are one of the most cost-effective forms of advertising. W... Wed, 01 Mar 2023 00:00:00 +1300 http://www.boldly.co.nz/blog/#post99373 http://www.boldly.co.nz/blog/post/99375/what-you-need-to-do-before-hiring-a-graphic-designer/ I’ll let you in on a little secret – the best design work comes about because the client was prepared with a little knowledge and clarity. While I, like every great designer will give you 110%, a great outcome requires the client to do a bit of homework too.These are my top seven things that the best clients have all figured out before we start:1. A DeadlineMost good designers are booked out weeks or even months in advance and I am no different. There is often a big-time gap between the... Tue, 07 Feb 2023 00:00:00 +1300 http://www.boldly.co.nz/blog/#post99375 http://www.boldly.co.nz/blog/post/99374/why-brand-consistency-is-important/ Many years ago, when I worked for a big corporate bank in London, every piece of marketing whether it was being printed, published online, or emailed (this was before social media) had to go through approval from the Brand Compliance manager. Her job was to check that all brand guidelines were adhered to – and these guidelines were strict. Everything from the margin width, minimum and maximum font sizes, style of photos, logo placement and size, and of course colours, along with a whole lot mo... Thu, 26 Jan 2023 00:00:00 +1300 http://www.boldly.co.nz/blog/#post99374 http://www.boldly.co.nz/blog/post/62820/is-print-marketing-still-relevant/ The ability to print something has been around for well over 500 years and it's not going anywhere just yet. In fact, with new technologies, finishes, and paper types it is more exciting, versatile and affordable than ever. Well-designed and professionally printed marketing collateral such as a company brochure is an eye-catching, cost-effective way to establish your brand, network your business, and show off some creativity that is often missing in digital marketing. Printed mark... Mon, 01 Mar 2021 08:26:41 +1300 http://www.boldly.co.nz/blog/#post62820 http://www.boldly.co.nz/blog/post/63484/should-you-send-christmas-cards-to-your-clients/ Why sending clients a Christmas card is a great ideaThe end of the year is a great chance to connect with your clients and say thank you for their support over the year. Christmas cards are a lovely, simple way to spread some Christmas cheer and say thank you. Client gifting can get expensive and time consuming and not everyone makes the cut for a pricey gift. Christmas cards, however are an inexpensive way to reach all your clients.Other reasons for sending your customers and clients a Christma... Mon, 09 Nov 2020 00:00:00 +1300 http://www.boldly.co.nz/blog/#post63484 http://www.boldly.co.nz/blog/post/63482/what-makes-an-award-winning-website/ I was very excited to win Rocketspark’s Partner website of the month for July 2020 for turningtidepilates.co.nz. Such a wonderful way to be recognised for the value I provide to my clients. It is also a real honour as there are some very talented design partners around so I was up against some very tough competition. There is so much more to building a website than just making it look pretty (although that is important too). So, what makes an award-winning website?A clear goalStart w... Tue, 18 Aug 2020 00:00:00 +1200 http://www.boldly.co.nz/blog/#post63482 http://www.boldly.co.nz/blog/post/63481/using-your-branding-to-create-eye-catching-social-media-graphics/ In a sea of hundreds and thousands of social media posts - how can you make your social media posts stand out? Regardless of what social media platforms you use for your business, you want people to easily recognise your brand and what you do. The more often that people see your brand popping up on social media, the more likely it is that they will remember you the next time they are wanting what you sell.Social media is a very visual space and would be pretty boring if there were no images.Inst... Fri, 14 Aug 2020 00:00:00 +1200 http://www.boldly.co.nz/blog/#post63481 http://www.boldly.co.nz/blog/post/63483/different-file-types-for-logos/ As part of our logo design package we save your logo in a variety of formats and colour options to cover most uses. Each of these formats has a purpose and this outline is to help you understand the difference between each file format, and when they are appropriate to use. You need all these file types in a logo package to ensure your logo can be used across all mediums. VECTOR vs RASTER First things first, what is the difference between vector and raster? Raster images (also known as bitmaps) a... Mon, 08 Jun 2020 00:00:00 +1200 http://www.boldly.co.nz/blog/#post63483