http://www.boldly.co.nz/blog/ The latest Blog feeds from www.boldly.co.nz en-us Wed, 01 Jul 2026 19:09:47 +1200 Rocketspark http://www.boldly.co.nz/blog/post/166677/brand-colours-need-to-be-accessible/ 83.9% of websites have low contrast text. It’s been the top accessibility issue for 8 years straight (WebAIM 2026 report on the accessibility of the top 1,000,000 home pages). This issue usually starts with your brand colours.While logos don’t have to follow Web Content Accessibility Guidelines (WCAG) colour contrast rules like text on a website, social media posts, or digital document should, your logo colours still matter a lot.Your logo colours usually dictate the main colours used in you... Wed, 24 Jun 2026 12:17:12 +1200 http://www.boldly.co.nz/blog/#post166677 http://www.boldly.co.nz/blog/post/166368/digital-accessibility-for-small-business-marketing/ Many small business owners assume that digital accessibility is something only large corporations need to worry about, or that it's expensive, technical, and full of rules they'll never understand.Others think that accessibility simply means the building needs to have a wheelchair ramp and don't realise that accessibility is more than physical access. It also includes how people experience and interact with your website, documents, publications and information online.Accessibility when it comes ... Mon, 30 Mar 2026 00:00:00 +1300 http://www.boldly.co.nz/blog/#post166368 http://www.boldly.co.nz/blog/post/166364/should-you-turn-your-website-off-when-you-get-too-busy/ At the end of last year, I built a website for an auto and marine electrician (www.wattos.co.nz). He was setting up a new business and wanted to make an impact and get noticed fast. His sign-written trailer being driven around the area helped, along with local print advertising, and having a polished, well-designed, and written website to send people to. It worked too well, and he got too busy too fast, so asked if I could turn the website off. While I get it — you’re flat out, booked s... Fri, 30 May 2025 00:00:00 +1200 http://www.boldly.co.nz/blog/#post166364 http://www.boldly.co.nz/blog/post/166361/search-engines-cant-love-you-if-they-cant-find-you/ When Haz-Subs Training came to me, they had a website … sort of. It was there, but it wasn’t really working. There wasn’t much content, so Google didn’t know what to make of it — and potential clients were left guessing about what Haz-Subs Training actually offered, so they weren't building credibility and trust.In short, they needed a hand — not just a fresh design, but a proper voice.So, I teamed up with a professional copywriter to bring some life (an... Wed, 30 Apr 2025 00:00:00 +1200 http://www.boldly.co.nz/blog/#post166361 http://www.boldly.co.nz/blog/post/166366/five-visual-marketing-essentials-for-small-businesses/ After getting a logo with brand guidelines and a website, small business owners often don’t think they need any other visual marketing to help grow their brand. However, to make a really strong impression, boost brand recognition and ultimately make sales here are the top five visual marketing essentials I believe every small business should have.... Sun, 30 Mar 2025 00:00:00 +1300 http://www.boldly.co.nz/blog/#post166366 http://www.boldly.co.nz/blog/post/166375/why-brand-consistency-is-important/ Many years ago, when I worked for a big corporate bank in London, every piece of marketing whether it was being printed, published online, or emailed (this was before social media) had to go through approval from the Brand Compliance manager. Her job was to check that all brand guidelines were adhered to – and these guidelines were strict. Everything from the margin width, minimum and maximum font sizes, style of photos, logo placement and size, and of course colours, along with a whole lot mo... Fri, 28 Feb 2025 00:00:00 +1300 http://www.boldly.co.nz/blog/#post166375 http://www.boldly.co.nz/blog/post/166372/what-you-need-to-do-before-hiring-a-graphic-designer/ I’ll let you in on a little secret – the best design work comes about because the client was prepared with a little knowledge and clarity. While I, like every great designer will give you 110%, a great outcome requires the client to do a bit of homework too.These are my top seven things that the best clients have all figured out before we start.... Thu, 30 Jan 2025 00:00:00 +1300 http://www.boldly.co.nz/blog/#post166372 http://www.boldly.co.nz/blog/post/166491/the-different-file-types-you-should-get-for-your-logo/ As part of my logo design package I save your logo in a variety of formats and colour options to cover most uses. Each of these formats has a purpose and this outline is to help you understand the difference between each file format, and when they are appropriate to use. You need all these file types in a logo package to ensure your logo can be used across all mediums.... Fri, 29 Nov 2024 00:00:00 +1300 http://www.boldly.co.nz/blog/#post166491 http://www.boldly.co.nz/blog/post/166683/why-having-a-smart-logo-is-a-great-idea/ It is at the centre of every piece of visual marketing or communication your business creates.As the face of your business, your logo serves many purposes and will get used in a variety of ways on different products, from your website to your vehicle signwriting, so it is important that it is SMART.S - SimpleM - MemorableA - AccessibleR - ResizableT - Timeless... Fri, 27 Sep 2024 00:00:00 +1200 http://www.boldly.co.nz/blog/#post166683