Website Words Matter
How We Helped Haz-Subs Training Say the Right Things Online
When Haz-Subs Training came to me, they had a website … sort of. It was there, but it wasn’t really working. There wasn’t much content, so Google didn’t know what to make of it — and potential clients were left guessing about what Haz-Subs Training actually offered, so they weren't building credibility and trust.
In short, they needed a hand — not just a fresh design, but a proper voice.
So, I teamed up with a professional copywriter to bring some life (and strategy) into the site’s words. The result? A website that finally pulls its weight.
Here’s why those words make such a big difference:
Google Likes Clear Conversations
Search engines are clever, but they’re not mind readers. If your website doesn’t have enough useful, keyword-rich content, Google struggles to match you with the people looking for what you do. We took the time to figure out what those people are actually searching for — terms like "hazardous substances training NZ" and "hazardous substances compliance NZ" — and wove them into the copy in a natural, human way.
Now Haz-Subs Training has a much better chance of showing up when it matters most.
People Like Clear Conversations Too
SEO is important, but let’s not forget people. Once someone lands on your website, you’ve got just a few seconds to make a good impression. If the copy is vague, stiff, or confusing, most people will click away.
That’s why we focused on writing that’s helpful, friendly, and easy to follow. It explains what Haz-Subs Training does, who they help, and how they do it - with a down-to-earth tone that matches their practical, hands-on training style.
A Website That Pulls Its Weight
With the right words in the right places, the Haz-Subs Training site is now working on two levels: it’s easier for search engines to find, and it speaks clearly and compellingly to the people they want to reach.
Good design is important, but it’s the words that guide people, build trust and credibility, and prompt action.
I'm proud to have helped Haz-Subs Training turn their website into a tool that actually supports their business — not just be a digital placeholder. If your website is lacking in words or unsure of what to say, I’d love to help give it a stronger voice and give it a redesign in the process.
Need help making your website work harder (and speak louder)? Get in touch with me here. I’m always up for a chat — no tech-speak, no pressure, just practical advice and a good dose of creativity.
