Your logo is the core of your brand identity. It is at the center of every piece of marketing or communication your business creates.
Logos that have stood the test of time, and that have been successful have been very simple – for example Nike, Apple, IBM and McDonald's.
Your logo is used on most business touch-points, therefore, you want people to remember it. The easiest way to achieve this is to keep it simple.
A logo should be suitable for the intended audience. It doesn't need to show what the business sells or does. It is purely to identify a business.
Your logo will be used in a variety of different locations, from the side of a pen to the side of a building – It needs to work when very small and very big.
Try to avoid following trends and instead create an iconic logo to stand the test of time. You want your logo design to last 5, 10, 20 years.
When you have a logo that doesn’t portray your business authentically or isn't a SMART logo, it can feel embarrassing to hand over your business card or send people to your website and you may be attracting clients who are not the right fit for you or your business.
Strategic branding and strong visuals is the answer.
I'll work with you to create a logo that you feel proud of, that you feel excited to use and helps you move forward with your business
Once you have your new logo design
Your new brand and logo will embolden you to move forward with your business and feel proud to send people to your website or hand over your business card.
You’ll no longer make excuses or be worried about how others perceive your brand.