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How to choose colours for your brand

How to choose colours for your brand

A comprehensive guide to help you get bold with choosing stand-out colours for your brand.

Creating the perfect colour palette for your brand is a process that combines art and science and can be a little overwhelming for some business owners. As a business owner it is tempting to base your colour choices on your own personal preferences rather than thinking about what works best for your brand messaging and how your target audience will respond. You can’t just pick your favourite colours.

Download this guide to help you choose colours that best evoke the right emotions for your brand personality to help you build a strong and strategic brand.

Brand Consistency Checklist

Brand Consistency Checklist

Does your brand look a bit like a patchwork quilt? A total mish-mash of different styles and colours? Well, that is NOT GREAT.

Brand Consistency is super important for your overall business success, why? Well here are some pretty eye-opening stats:

  • It takes an average of 7 to 14 brand impressions for a customer to remember your brand

  • Consistent brand presentation increases that brand’s revenue by an average of 23%

  • 81% of global brands involved in localised marketing cite “communicating a consistent brand message” as a top organisational priority

Download and complete my Brand Consistency Checklist so you can do a bit of an audit of your current branding and get some insights into any changes you need to make moving forward.

Check out this blog for more info.

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