In a sea of hundreds and thousands of social media posts - how can you make your social media posts stand out?
Regardless of what social media platforms you use for your business, you want people to easily recognise your brand and what you do. The more often that people see your brand popping up on social media, the more likely it is that they will remember you the next time they are wanting what you sell.Social media is a very visual space and would be pretty boring if there were no images.
- Instagram is a completely visual platform
- Facebook posts with images get over two times the engagement as posts without images.
- On Twitter, tweets that include images get a lot more engagement in terms of clicks, favourites, and re-tweets. This study showed, retweets increased 150% when an image was used.
If you are posting any type of content for your business on social media, you need to have a set of unique branded social media graphics that make your business instantly recognisable across all platforms. When people recognise your business, they will stop scrolling, to read what you have to say.
Using your branding elements – colours, fonts, patterns, textures and logo - consistently across all platforms will help keep your brand image memorable so you catch your audience’s eye. Having a consistent brand helps to build trust in you and your business.
In order to effectively convert your social media followers to engaged and paying customers you need to capture them with well-designed, eye-catching social media graphics that resonate with your ideal client.
Make your brand memorable
Think of some well-known brands that are memorable to most people like: Nike, McDonald’s, Google, Facebook. You only need to see their logo and immediately know who they are and what they do. They do this by using their logos and brand assets in a consistent manner. Their style of photography and tone of voice is consistent with their brand identity to bring it all together cohesively.
You too, want your business to stand out online and by using your branding on your social media graphics, people will recognise your brand as they are scrolling through Facebook, Linkedin, Instagram, Twitter and Pinterest.
Any time your top followers see an image with your branding, they’ll stop scrolling to see what you have to say. If you can get someone to keep your brand in their minds, you’ll have them forever whenever they need your product or service.
Attract your ideal customers
Your logo, brand colours and brand assets have been designed specifically with your ideal client in mind. So, use them with your social media graphics to attract more of the people who want to purchase from you.
Use your colours and assets intentionally, consider the aesthetics of the overall look of each graphic. The images you use on social media can convey a lot about your business, before someone has even visited your website.
By using branding that resonates with your ideal client, you will start to attract new followers on social media, which in time will result in your business growing.
Make your posts shareable
If your social media posts have helpful, meaningful content combined with beautiful, gorgeous imagery that really appeals to your target market, it’s more likely to be shared. A major reason for using social media for your business is to connect with your ideal clients and gain new followers who can also turn into clients.
Make sure to brand your social media images so when your posts are shared with new audiences, they too become familiar with your brand.
A picture is worth a thousand words
Yes, it’s a cliche, but it’s true.
Visuals imagery enhances your brand in ways that words just can’t. Being consistent across social media platforms with the types of graphics you share will help your audience begin to recognise your brand everywhere they see you.
Sometimes you don’t need text to accompany an image, a visual can tell the entire story. Other times a well written block of text with an image to attract attention works really well. Use a mixture of post types to keep people interested.
Protect your brand
Using your own carefully designed images and including your logo and brand elements helps to protect your brand photos and your unique assets from being used by other businesses as their own. This protects the integrity of your brand and shows the value of the time and money you have spent on your imagery.Tools to create your own images
- Adobe Photoshop
- Adobe Illustrator
- Adobe Spark